In this blog post I’m going to explore how crucial it is to have great design in order to attract traffic, keep loyal readers and build trust for newcomers.
First off we’ll start with an example of what your website should NOT look like
Hit counter? Incredible blank website with a sketchy feel to it. I would NOT want to buy something here.
Has a consistent theme, looks professional, includes prices and trusted ads along with social media to explore.
If you’re interested in design like I am, you have a certain “Sixth Sense” when it comes to discovering a website you’re unfamiliar with and being able to judge if it’s legit or not.
These days, if I am searching for a new company, brand or service I will of course run a Google search on them. If the only result that comes back from my query is the website…that’s already a red flag. If nobody is talking about it, there’s probably a reason for that.
But then again, the company might be fresh, which can be a possibility. If you cannot find company information or a clear indication of what the website is about…then it might be time to click the “back” button and move on.
There’s a great blog post over on Lorelle’s blog about Design credibility on the web, which I highly suggest reading, and digs deeper on why we choose to trust some websites and not others.
So when it comes to designing your personal website, be sure to include some things such as
- Company Information
- An “About Me” section
- A place for visitors to interact with the company, to insure legitimacy and transparency for other visitors to see.
- A straight-forward point to your website
So try and make your personal website look a little more like this
and a lot less like this….
Mashable has a great article giving 100 Great Resources for Design Inspiration, have a look and get to work on your next creative endeavor on the web!